Expected to increase short-form betting

SIS to showcase horse racing from Poland as part of content expansion

Conall McSorley, Head of International Horse Racing at SIS
Reading time 1:15 min

Betting services supplier SIS (Sports Information Services) has agreed on a deal to showcase racing from all three of Poland's tracks as the supplier continues to enhance its horse racing content offering.
With action taking place from April to November, the 60 meetings available annually will be a key addition to SIS' output, increasing short-form betting opportunities for operators. 

The races will come from Warsaw, Wroclaw, and Sopot, adding to SIS' extensive suite of horse racing content, which showcases premium European action from areas including the UK, Ireland, Germany, and Spain.
SIS says that its portfolio of over 35,000 horse races is provided as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers, and an extensive range of markets and prices.
SIS says that the addition of this content furthers its "focus on providing the most extensive array of seamless, round-the-clock betting opportunities" which are proven to increase engagement and incremental revenues.
Conall McSorley, Head of International Horse Racing at SIS, said: "The addition of high-class Polish content further emphasizes our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year.
"European horse racing is part of our offering that we are passionate about enhancing, and with quality racing coming from across Poland, we are sure that both operators and bettors will respond positively to this addition to our content offering."
Dominik Nowacki, Chairman of the Board at TRAF said: "SIS is renowned for providing the best racing action from all over the world, and it's fantastic to sign this deal that establishes the quality of our product and brings Polish racing to a significantly wider audience.
"This deal will be integral in achieving our goal of promoting horse racing across Poland worldwide and providing customers with attractive betting opportunities."

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