Provider of testing, inspection and certification services, eCOGRA announced a new brand campaign, including a refresh of their brand identity, and the launch of their new website.
The initial elements of eCOGRA’s brand evolution include its new logo with a “strong geometric shape signifying the weight of the company’s reputation”; a new brand video that helps customers and stakeholders better understand the benefits of working with eCOGRA; a new website with a modern design and user-friendly interface, enhanced functionality and improved navigation.
eCOGRA has also updated their messaging to reiterate their commitment to navigating complex regulatory environments and providing customers with confidence that they are engaging with an independent, impartial and world renowned accredited testing agency.
Shaun McCallaghan, CEO at eCOGRA, commented: “While our company has grown rapidly over the past number of years, our focus has centred on maintaining our exceptional levels of service, and so our brand identity has not evolved at the same pace as the wider business.”
“We are therefore thrilled to unveil our brand refresh which represents yet another major milestone. Our updated branding is a reflection of our commitment to fair gaming, responsible conduct, player protection and regulatory compliance, and we are confident that our new website will provide our customers with a more streamlined and engaging experience,” he added.
The brand refresh and website launch come as eCOGRA sees strong growth in recent years and is poised for further expansion in several jurisdictions across the globe.
In recent months the brand has been authorized to offer certification services as an independent testing laboratory in Pennsylvania and Michigan on the completion of rigorous checks by the relevant Gaming Control Boards.
eCOGRA is the first laboratory headquartered outside of the US to be authorized to operate in these states, a welcome addition to their US jurisdictions which also include Colorado and New Jersey.
The company plans to continue expanding their jurisdiction and investing in their products, services and technology to better serve their customers and maintain their position in the compliance space.