Sports betting and iGaming operator BetMGM and live sports wagering streaming video network SportsGrid announced Tuesday an expansion and extension of their strategic partnership. Under the multi-year agreement, BetMGM’s trading team and experts will provide insight during various broadcasts.
Some of the broadcasts in which BetMGM will participate include Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime. Additionally, SportsGrid’s pro football analyst Warren Sharp will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
Matt Prevost, Chief Revenue Officer at BetMGM, said: “SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season."
BetMGM’s odds and promotions will now be featured throughout the entirety of Ferrall Coast to Coast. Sharp’s live reports also will be distributed over SportsGrid’s multimedia content platforms including the video streaming network, website, digital syndication publisher network and both companies’ social media properties.
Welcome to the family, @SharpFootball!— SportsGrid (@SportsGrid) August 16, 2022
“When I look at the future of sports gambling coverage, I see @SportsGrid as an outstanding place to reach the fans who want the NFL insight I provide on a regular basis."
Read more: https://t.co/a5DiiYkmOG#NFLTwitter #GamblingTwitter pic.twitter.com/5VhZnXo5Cq
SportsGrid Chief Operating Officer Adam Kaplan added: “We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year. By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties."
"I am excited to provide BetMGM customers and SportsGrid's nationwide audience with my real-time insights and analytics throughout the NFL regular season and playoffs. This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props," Warren Sharp commented.