Flutter Entertainment

PokerStars uses Betfair technology to launch its own sports betting exchange

Reading time 1:16 min

PokerStars, part of Flutter Entertainment, on Thursday launched a new peer-to-peer online betting platform, the PokerStars Exchange.

Already available on PokerStars.com and .EU, the PokerStars Exchange uses Flutter technology to give PokerStars players access to the same global liquidity pool as the world’s largest betting exchange, the Betfair Exchange, meaning there are always plenty of markets to bet on and customers to bet against.

Therefore, PokerStars is now providing players with immediate access to a larger number of markets, with the possibility to buy and sell bets with customers around the world. As bets are placed directly against other customers, an exchange often has better odds than a traditional sportsbook. Also, players can bet on something not to happen (lay), as well as betting on something to happen (back). The new platform also enables players to enter their own odds, and if another player wants to take these odds, the bet is on.

“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege”, said Richard Garrod,  Director of Product at PokerStars. “Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved. The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”

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