Spiffbet AB acquires stakes in a new Swedish joint venture company that will own and operate Copacabana Gaming, a B2B game studio that provides content for the international market. NGT Interactive LLC, the current owner of Copacabana Gaming, will also hold shares of the new joint venture company. Staffan Cnattingius is to be appointed CEO of the joint venture company and will also hold an ownership stake.
Cnattingius has long experience of sales in the gambling industry and has spent a major part of his career living and working in Brazil and Latin America. Prior to this, he was CCO of QTech, a game distribution network, and before that he was Head of Latin America at Play'n GO, a game producer.
Copacabana Gaming was founded in 2017 and has started gaining traction in the local market with a handful of clients and a steady flow of new game releases, primarily developing games aimed for the Latin American markets. The management of NGT and Spiffbet foresee strong synergies with coordinated product development and benefiting from a common corporate infrastructure. A strong driver behind the transaction is the opportunity to coordinate sales and extend sales reach for both companies.
“With this expected deal we get an experienced sales executive, we get recognition as part-owned by a Swedish listed game developer and can benefit from the strong operational synergies with Spiffbet. We aim to close the deal as soon as practicable possible and are looking forward to getting access to Staffan Cnattingius’ experience to boost sales in Copacabana Gaming”, comments Edgar Lenzi, legal advisor and board representative of NGT.
“We look forward to welcoming Copacabana Gaming to the Spiffbet family. This deal will, if and when concluded, be a major step to increase our market coverage in other continents and it provides a strong foothold in Latin America. In addition, we will get access to a dedicated team of game designers and developers, with the ambition to expand. We hope to profit from selling Copacabana Gaming’s products to our existing clients and our products to their clients. We also welcome Staffan Cnattingius who will be essential with his long industry experience from sales in Latin America,” says Henrik Svensson, CEO of Spiffbet.
“I am really excited to get started with Spiffbet and Copacabana Gaming. I have a long relationship with Copacabana Gaming’s founders, and I know their capacity and ambitions, which makes me confident that we can achieve high quality and get good traction in sales of their games. Combined with Spiffbet’s existing presence in Europe and Africa I believe we have a very strong setup going forward,” concludes Staffan Cnattingius.