Hard Rock's unique guitar-shaped hotel in Florida to open in October

Hard Rock announced Tuesday that the world’s first and only guitar-shaped hotel will officially open on October 24. 

As part of the Seminole Hard Rock Hotel & Casino in Hollywood expansion project, the USD 1 B investment will also bring 3,000 new slot machines, 193 table games and a 46-table poker room, plus 30 new restaurants lounges and bars to the property. There will also be a new Hard Rock Live concert venue, the Miami Herald reports.

OFFICIAL: We will be opening our new Guitar Hotel on Thursday, October 24 🎸

Book your hotel room beginning July 24 at https://t.co/4HLGsmHKRI 🤘#thenewhardrock pic.twitter.com/o3suiniJeZ

— Seminole Hard Rock (@HardRockHolly) 21 de mayo de 2019

In an interview with Yahoo Finance this week, Hard Rock International Chairman Jim Allen described the new resort as a “next level” destination.

The Florida expansion also converges with Hard Rock’s push to rapidly expand its hotel division.

It was only a year ago that the chain debuted in Atlantic City, taking part in a boom that’s seen the city’s casino revenue by double digits every month since its opening.

"We’re very happy with the [Atlantic City] market—it’s growing," Allen told Yahoo Finance. "But clearly the town needs to focus on infrastructure and continuing to upgrade the image of Atlantic City."

"If that continues, Atlantic City’s days are good," Allen added.

With sports betting legal in states like New Jersey, Rhode Island and most recently Iowa, attracting the millennial gambler is one game most casinos are learning to play.

But Allen isn’t switching up his business strategy too much, telling Yahoo Finance "the margins are very slim."

"The real opportunity of it is online sports betting through the mobile device," Allen said, adding that the historical margins in New Jersey or Las Vegas are less than 10%.