"Industry needs to rethink the way it measures success in gaming"

The recent developments in New Jersey along with new regulations have opened doors for the casino industry to explore the realm of skill-based gaming. This interactive panel brought together executive leaders from various sectors to give insight into what skill-based gaming really means for the industry as a whole along with how to integrate them on the casino floor.

Melissa Price, Senior Vice President of Caesars Entertainment, stated that operators are always looking for ways to evolve the overall experience at the property and skill-based games would create a new look and feel that makes people engaged. She added that Las Vegas is a perfect playground to test these new products as hoards of millennials and tourists travel to and from the city.

CEO of Gamblit Gaming Eric Meyerhofer stated that to engage millennials and consumers, products need to balance skill with entertainment.

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When discussing whether or not skill-based gaming will succeed, IGT Vice President of International Market Strategy Jacob Lanning stated that the industry needs to rethink the way it measures success in gaming

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According to Jacob, factors such as driving new customers, attracting new demographics and engagement must be taken into consideration when measuring metrics.

Adding to the conversation was George Rover, Assistant Attorney and Deputy Director of the New Jersey Division of Gaming Enforcement, who asserted that the motivation behind these new laws was to inspire innovation. They wanted to pave the way for casinos and manufacturers to develop new products and experiences.

The keyword throughout the entire discussion was open-mindedness. All the panelists agreed that even with the amazing progress the industry has made with skill-based games, it is still relatively new and requires time to really understand what works and what doesn't.