SOFTSWISS introduces newly appointed LatAm Non-Executive Director Rubens Barrichello at SiGMA Americas

On the eve of the SiGMA Americas event in Brazil, iGaming software provider SOFTSWISS introduced racing legend Rubens Barrichello as its new Non-Executive Director in Latin America.

"Local press, influencers, and industry representatives attended the unveiling event, expressing broad interest in SOFTSWISS as the company actively expands its presence in the region," according to a press release.

During the official introduction, Ivan Montik, Founder of SOFTSWISS, and Barrichello shared the company’s plans for the Brazilian market, commented on the local gambling regulations, and answered questions about Barrichello’s role within SOFTSWISS.

Montik said: "This marks a thrilling chapter for us. It's an extraordinary day for me personally as I've been a Formula 1 fan since 1994, my teenage years. Welcoming Rubens to our team feels like a dream come true."

For his part, Barrichello commented: "I am new to this role but no stranger to challenges. In racing, the goal is always to win, but knowing when to step back and why things didn't go as planned is important. I see responsible gaming in a similar manner. It is about knowing your limits and pushing forward to improve. I’m here to bring that mindset to our team."

In light of the ever-evolving news about gambling regulation in Brazil, Montik commented: "We are looking forward to the final version of the Brazilian law, expected to be unveiled this July.

"Understanding the regulatory landscape will guide our efforts to adapt to software requirements and bring solutions to the market. We aim to collaborate closely with local operators and businesses, empowering them with robust software tools tailored to their needs."

Addressing security concerns, SOFTSWISS' Founder emphasized: "Ensuring the security of our software solution has always been paramount. It's been a core strength for us since the beginning. Throughout our journey in the industry, we have maintained a clean record with no cases of software hacks, of which I am proud."

"Our software undergoes rigorous testing by international laboratories like GLI, meeting many cybersecurity standards. We not only meet but exceed these requirements because fraudulent activities and hacker attacks constantly target the gaming industry," he concluded.

According to the company, Barrichello's appointment as Non-Executive Director in Latin America signifies "a pivotal strategic step", particularly in Brazil’s rapidly expanding market. Projections from TGM Research indicate that by 2026, Brazil's iGaming industry could yield gross revenues of 2.3 billion euros, potentially accounting for 1% of Brazil's GDP, which stands at 1.5 trillion euros.