Under the deal, the casino deployed the IGT ADVANTAGE casino management system (CMS) and a suite of compatible IGT bonusing, content, and convenience systems modules. This deployment marks the first go-live of the company's IGT ADVANTAGE CMS in Greece and the second IGT ADVANTAGE installation in Europe.
For the first time, the casino will equip its slot machines with M5, IGT's content management module that enables personalized promotions, offers and conveniences to be showcased in a slot game's service window.
Ian Gosling, Regency Entertainment Group, Chief Operating Officer commented: "Deploying IGT ADVANTAGE at Regency Casino Thessaloniki positions us to drive efficiencies and elevate the level of personalization, service, and entertainment that we can offer Regency Club members. IGT has been a trusted Regency Entertainment Group supplier for decades and by leveraging their sophisticated and scalable CMS, Regency Casino Thessaloniki can continue our legacy of prioritizing future-forward technologies that drive performance and keep us on the leading edge of casino entertainment."
Mark MacCombie, IGT Senior Vice President Sales, EMEA noted: "Regency Casino Thessaloniki will benefit from IGT ADVANTAGE's capacity to capture robust business analytics and can leverage those insights to optimize their gaming floor and create loyalty-driving bonuses, rewards, and promotions. Greece is an important market to IGT and extending our IGT ADVANTAGE footprint to this region with a well-respected operator such as Regency Entertainment Group is a significant accomplishment for IGT and one that validates the relevance of the system for our customers in EMEA and beyond."
In addition to leveraging performance-driving IGT bonuses such as Random Riches, PointPlay, XtraCredit, and Lucky Coin, the casino will drive "convenience and efficiency" through a variety of modules and apps. One such app is IGT's Mobile Responder, which improves customer service by pushing automatic service alerts and carded-player event notifications to the casino staff's mobile devices in real-time.