Gaming is launching a new concept of developing exclusive, custom games for casino operators, based on a case-by-case approach and analysis of the players preferences.
The key point is that every custom slot goes through several stages of development: from learning the audience, thematic characteristics of the casino to full customization of the game. As a result, the provider said it is not just a basic slot with an updated name and logo, but a completely new product produced with upgraded design, math, features and game settings. BGaming explained that the big advantage of the concept is that the process of developing a custom slot doesn’t take a lot of time and doesn’t require a large budget.
Alexandr Shavel, Head of BizDev department at BGaming, noted: “We adapt the slot for both the casino and its players. The process is very thorough, similar to tailoring a suit to order. But this approach has already shown its effectiveness. The basic slot for every title is a game that has well-thought-out math and is loved by many players. So all the new products might repeat the success. We cooperate with major casinos that have placed branded games by BGaming in their catalog. Now we aim to extend cooperation with casinos in this direction.”
BGaming has released 3 custom slots in the past month. Each of them was developed according to the new concept. BitStarz Billion, released on April 22, is a classic fruit slot with 100 paylines and the custom Wild symbol. The animation and music parts were made exclusively for the slot as well.
With a 5x4 scheme, minimalistic design and lavish features, the Stake Million slot, released on the 30th of April, has gained the interest of many Stake players.
Following the retro-style of Pin-Up casino, BGaming paid particular attention to the design of the Pin-Up Million slot. The game got playful music, provocative colors, branded symbols, and some extra features.
BGaming said its custom slots have become popular among reputable operators worldwide, adding that the studio continues to work on new titles that will have exclusive design and features.