ffective immediately, Accel’s more than 2,300 video gaming locations across the entire state of Illinois will promote exclusive DraftKings content and programming across all Accel marketing channels, including the Accel’s in-location digital display screens, to drive awareness of and retention for sports betting among its loyal player base.
“Accel is thrilled to join forces with DraftKings, the most innovative and recognizable sports betting brand. Our agreement with DraftKings enables Accel to significantly expand our reach, not only in the locations where we already operate, but also with new potential partners as we look to continue driving growth,” said Andy Rubenstein, President and Chief Executive Officer of Accel.
Michael Marino, Chief Commercial Officer of Accel added, “We have two strategic objectives to strengthen our business: differentiate our offering for establishment owners and deepen our player relationships. Joining with DraftKings is a strong first step towards accomplishing both goals. Sports betting is a social activity and bringing the leading DraftKings brand to our highly frequented local businesses will help those establishments win. Our players have also shown us their interest in sports betting through our free to play sports app AE.bet and with this relationship we are able to deliver them access to a best-in-class real money sports betting experience.”
Today’s announcement comes just weeks following the successful launch of the DraftKings at Casino Queen Sportsbook app and opening of a retail sportsbook at DraftKings at Casino Queen casino in East St. Louis, Illinois.
“DraftKings is excited to be working with Accel as we continue to reach more sports betters across the state of Illinois,” said Ezra Kucharz, Chief Business Officer, DraftKings. “This collaboration is a natural fit for us as Accel is a trusted brand who will provide on-the-ground support to complement our efforts in Illinois and beyond. We look forward to providing customers with more ways to engage with our exceptional content through Accel’s digital display screens.”
Accel is the country’s only distributed gaming operator with in-location digital display screens, providing Accel with the unique ability to deliver any DraftKings advertisements, including mobile app signups, sports betting lines and promotions, directly to its dedicated customer base. In addition, Accel employs the most extensive field marketing staff in distributed gaming who will be deployed to host various promotional events and giveaways to increase visibility and create excitement for DraftKings’ platform.
DraftKings at Casino Queen Sportsbook and the DraftKings daily fantasy products are available via iOS and Android here, with the DraftKings at Casino Queen Sportsbook retail location located across the Mississippi River. Per Governor J.B. Pritzker’s Executive Order 2020-41, online and mobile sportsbook registration is currently available statewide until September 18, 2020.