International edition
August 13, 2020

Exclusive interview with Renato Almeida

"Easy$Link and Mythic Link were FBM’s big bet at ICE London"

"We believe ICE is, probably, the top trade show withing the industry and I believed we have been experiencing steady growth, both in terms of the number of visitors who approached our stand as well as in the diversity of profiles," Almeida said.
United States | 02/19/2020

During the latest edition of ICE London, Yogonet interviewed FBM’s Renato Almeida, who spoke about the interest Easy$Link and Mythic Link generated in the land-based sector and the prominence the brand's products have in the online market.

C

ould you summarize FBM's experience during ICE 2020, the first big event in the gaming industry's calendar?

This was our third year in London. We believe ICE is, probably, the top trade show withing the industry and I believed we have been experiencing steady growth, both in terms of the number of visitors who approached our stand as well as in the diversity of profiles.

We noticed more Mexican clients —Mexico is a very important jurisdiction to us— who were visiting our stand and asking us about the spin reel games we have just launched: Easy$Link and Mythic Link. Our online games were also a success and enabled us to hold several meetings with potential clients.

Which of the company's products attracted the most attention from operators?

Our ‘big bet’ during this edition was our latest packs of spin-reel games, which we recently launched for the land-based sector: Easy$Link and Mythic Link, and for the online market, with four 50-line titles (Catch the Gold, Underwater Riches, RacinGo - Wild and Kingdom Gems) and four 243-line titles (Monster Trucks, Roman Adventure, Kingdom Gems y Country Style).

The feedback we received during those three days was really positive, which was evidenced by the meetings we had with potential customers.

This year, FBM showcased new titles with the Easy$Link, Mythic Link and Multi Progressive features for the first time in Europe. What can you tell us about the feedback received from visitors and the questions made in relation to these products?

The interaction with the games was really interesting. Curiosity and questions arose mainly from the unique pack of features included in the spin reel games Easy$Link and Mythic Link.

And what about the introduction of your online catalog included under the FBM DS brand? Are these products oriented towards the European and U.S. markets, or also Latin America?

The online titles presented under the FBM DS brand received really positive feedback and we believe they will open us the doors to future business opportunities.

As regards the online sector, FBM's focus is global. We also hope that the long-lasting and positive business relationships we managed to establish in Europe, Asia, and the Americas help us accelerate our growth within the online sector without neglecting our focus on engaging new customers.

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