International edition
September 29, 2020

Sector expected to receive over USD 12B by 2020

eSports betting turns into big star at G2E

eSports betting turns into big star at G2E
The panel eSports and Casinos: The Coming Collision brought regulators and game developers together to discuss the importance of eSports and how it will appeal to millennial consumers.
United States | 09/29/2016

The panel eSports and Casinos: The Coming Collision brought regulators and game developers together to discuss the importance of eSports and how it will appeal to millennial consumers.

W

ith 97 percent of households carrying an interactive gaming device, eSports betting has become a huge topic at this year's G2E. 

According to GameCo CEO Blain Graboyes, consumers are more likely to engage in games that provide content experience with the opportunity to connect with other players.

Seth Schorr, CEO of Fifth Gaming and Chairman of Downtown Grand, also agreed that chance-based gaming does not appeal to younger generations and advised that companies provide authentic experiences versus masking games with popular culture icons.

eSports have currently garnered $3 billion total wagered match outcomes and is expected to receive over $12 billion by 2020

Rahul Sood, CEO of Unikrn, assured attendees that in order to make fans of newer games such as eSports, casinos must move beyond stereotypes and cater to amenities, food, music and more.  

A.G. Burnett, Chariman of Nevada Gaming Control Board, also advised manufacturers to build positive relationships with regulators to create the best experience for users.

 

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