BetMGM names baseball legend Derek Jeter as brand ambassador in multi-year deal

BetMGM has signed a multi-year partnership with baseball legend Derek Jeter, naming him the company’s newest brand ambassador. The deal includes national marketing appearances, a Jeter-themed slot game, and involvement in responsible gambling efforts.

Jeter will debut in BetMGM’s “Legendary Plays” campaign launching Tuesday, July 15. BetMGM Casino will also release an exclusive online slot featuring the Hall of Fame shortstop—the first of its kind tied to a former professional baseball player.

"BetMGM's commitment to excellence and overall approach help them stand out as an innovator in their space," Jeter said. “I look forward to working with their team to build connections within their base of players and support the company's continued growth."

Jeter joins a roster of BetMGM ambassadors that includes Barry Sanders, Tim Howard, and Wayne Gretzky. He will appear in ads, attend VIP events, and support BetMGM’s responsible gaming programs in the U.S. and Canada.

"As BetMGM's brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter,” said Casey Hurbis, Chief Marketing Officer of BetMGM. “’The Captain's' universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM."

Jeter played 20 seasons with the New York Yankees, earning five World Series titles, over 3,000 hits, five Gold Gloves, and 14 All-Star selections.