International edition
October 01, 2020

Aims to accelerate casino player engagement and retention

JOINGO partners with CataBoom

JOINGO partners with CataBoom
Mobile engagement company JOINGO, together with behavioral marketing platform CataBoom, have announced a strategic partnership. CataBoom’s platform will be used to power the newest feature from JOINGO, Prize Play, which quickly integrates games with a s
United States | 09/25/2015

Mobile engagement company JOINGO, together with behavioral marketing platform CataBoom, have announced a strategic partnership. CataBoom’s platform will be used to power the newest feature from JOINGO, Prize Play, which quickly integrates games with a sweepstakes offer or instant chance to win into the casino’s mobile app.

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rize Play will launch with solitaire and wheel spinning games, engaging users with the chance to play, collect points and enter into daily drawings. The Tamarack Junction Casino will be the first JOINGO customer to add the Prize Play feature.

“We are thrilled to announce our partnership with CataBoom, and look forward to bringing more CataBoom games into our casino customers’ apps,” said Director of Gaming Products at JOINGO, James Poole. “Prize Play is just one of the many solutions we have created to quickly propel our customer’s mobile engagement strategies forward. JOINGO and CataBoom technologies are a perfect fit as we see mobile and gaming converge at a rapid pace, and casinos look for the most effective ways to connect with new and existing players.”

“At CataBoom, we recognize that rewarding consumer behavior, instantly and consistently, is paramount to success,” said Todd McGee, CEO at CataBoom. "With JOINGO, we’ve found a partner who is setting the bar for mobile engagement in the casino gaming industry, and together we are able to deploy powerful solutions that make an immediate impact and create ongoing consumer engagement."

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