Asia dominates world gaming market

Macau mass-market growth twice that of VIP

2013-12-12
Reading time 1:16 min
(Macau).- Mass-market gaming revenue grew faster than VIP gaming revenue in the first 11 months of this year, Wells Fargo Securities says. The firm reports that mass-market revenue has risen by 34.8 percent so far this year and VIP revenue by 13.2 percent. On average Macau has 40 gambling establishments, while Las Vegas is said to have double that amount.

Macau slot machine revenue has grown by 8.4 percent. November mass-market revenue rose by 39.4 percent compared to the same time last year, with VIP revenue up by 14.8 percent.

The growth rate of Asia in the gambling sector is becoming faster. The turnover is of approximately us$38 billion in annual returns, which, according to the latest statistics, is six times bigger than whatLas Vegas makes per year.

It appears to come down to two key points of this sudden Asian dominance: firstly, it would seem that the residence of China can’t resist having a dabble and placing the odd bet or two, and secondly, with the economy continuing to increase, the wealthy middle classes are on the rise, and therefore have more money to inject into this higher roller location. On average, all visitors to Macau’s casinos roughly bet up to us$1,354, while those in Las Vegas only place a small us$156, quite a difference in revenue scale.

According to financial specialists, and many other seasoned professionals from the gambling sector, it would seem that Macau amasses more money because it attracts a consistent number of heavy hitting gamblers.

Las Vegas on the other hand sees a more tourist focused crowd that are as much about the experience, if not more, than actually gambling. Some are even commenting how, in as little as five years, Macau could be the first casino to enter the us$ 100 billion gambling market if the continued droves of serious gamblers keep coming.

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