Codere Online becomes main sponsor of Rayadas in expanded deal with Club de Futbol Monterrey

Codere Online has announced an expansion of its partnership with Mexico's Club de Futbol Monterrey, becoming the main sponsor of Rayadas, the club’s multiple-title-winning women’s team in Liga MX Femenil.

Starting July 13, the Codere Online logo appears on the front of Rayadas’ jersey, debuting in their Apertura 2025 opener against Pumas. 

The branding will also be featured during the “Campeón de Campeonas” match against Pachuca on July 16 in San Antonio, Texas, and throughout the season.

The deal includes joint campaigns, fan activations, and in-stadium events aimed at promoting women’s football in Mexico.

This move builds on Codere Online’s existing relationship with Monterrey. The company renewed its partnership with the men’s team, Rayados, last year, remaining as the official betting partner and front-of-jersey sponsor. Supporting Rayadas highlights Codere Online’s commitment to women’s sports, the operator said.

"Becoming the Main Sponsor of Rayadas was a clear priority for Codere Online since we started our partnership with the broader club,” Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said. "It is an honour to support one of the strongest teams in Liga MX Femenil and to help drive greater visibility for women's football." 

"This partnership underlines our continued growth in Mexico, where codere.mx remains one of the foremost online gaming platforms,” added Alberto Telias, Chief Marketing Officer at Codere Online.

Pedro Esquivel, Executive President of Club de Futbol Monterrey, also commented: "We are delighted to extend our relationship with Codere Online. This collaboration promises exciting developments ahead, and we look forward to achieving them together."