Stake strikes global sponsorship deal with Street League Skateboarding

Online gaming giant Stake has signed a global partnership with Street League Skateboarding (SLS), expanding its presence in street culture and live events through the 2025 SLS Championship Tour, the companies announced.

The partnership, which began with Stake as Presenting Rights Partner at SLS Miami and the SLS Takeover in Santa Monica earlier this year, will run throughout the current tour season, culminating with the Super Crown final in São Paulo in December.

Under the agreement, Stake will gain prominent branding at SLS events worldwide, including signage on skate course features and across broadcast segments. The collaboration also includes original branded content such as “What’s at Stake” - an event preview series - and Game of S.T.A.K.E., a creative spin on the traditional Game of Skate featuring head-to-head matchups between SLS professional skaters.

Stake will also serve as the Presenting Partner of the annual Trick of the Year contest, open to submissions from skateboarders around the globe, with winners to be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family,” said Frank Lamicella, CEO of Thrill Sports, parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport — it’s fashion, music, culture, and raw energy,” said Akhil Sarin, Chief Marketing Officer at Stake. “That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life.This alignment makes it an excellent partnership for our brand."

The partnership builds on Stake’s broader marketing strategy, which includes sponsorships in sports, live entertainment, and digital communities.