eatured on the stand will be their ground-breaking promotional couponing system, the Epicentral Print System, the software solution that prints targeted promotions directly to the player at the slot while they are playing.
In addition to the many features the system offers casinos, such as Coupon Layout Generator, Server Manager, Campaign Center and Mobile Host, TransAct has developed and recently launched two new applications to provide casinos with even more customer-targeted tools in order to fully optimize the usage of Epicentral providing a direct link to both carded and non-carded slot players. The new modules – Report Center and Leaderboard – provide even greater flexibility for casinos to engage with their players and enhance the player experience.
The newly launched Epicentral features and applications include:
Report Center: It extends the analytic capabilities of Epicentral. The system already captures and stores all relevant promotional data regarding each action taken by the system and slot player, and now the data will be combined with the power and functionality of Microsoft SQL Server Reporting Services and other reporting tools to enable casinos to perform detailed analyses of Epicentral's effects on their business.
TransAct can work with the casino to import coupon redemption data and marry it with its production data, enabling the casino to analyze the impact of each promotional campaign run through Epicentral and then modify and optimize the campaign to increase its effectiveness. Epicentral Report Center is also compatible with other SQL reporting tools that may already be in use, additionally allowing casinos to leverage their current reporting infrastructure.
Leaderboard is an application that adds to the capabilities of the Epicentral Mobile Host. Epicentral Leaderboard will display on a mobile device used by casino hosts or marketing representatives, a real-time list of players currently carded in as they play a slot machine. The new feature can rank the slot player according to specified criteria or by the casino's method of ranking players. It also shows information about each player, including guest name, player ID, current location, recommended comp limit, available offers and more. Ultimately, Leaderboard provides the casino host or marketing representative with an additional convenience of being able to service the customer on the casino floor, thus providing a more personal experience for the player.
