acebook Blackjack is “play for free” and with player acquisition in mind, it will undoubtedly attract new players to the Palaces Live Casino. The overall objective of the game is for players to progress to its Live Games Blackjack solution which is also provided by ComTrade.
The game lobby has been designed with familiar sharing features that a player has come to expect from social games on Facebook and will enable Palaces Live to reach more users through the sharing and inviting of friends.
Facebook Blackjack offers a robust backend system that allows for an easy integration process and advanced user analytics. It also enables an operator to create a more “sticky” and engaging environment and drive brand loyalty and cross promotional activity.
Oliver Lynch, Managing Director for UK and Ireland, ComTrade said: “Our Facebook Blackjack solution will be used by our clients as a key tool to drive player acquisition or retention. It will allow operators to create engaging relationships with their players, driving brand loyalty among landbased players and creating new communities.”