International edition
September 27, 2021

For reporting and analysis for its online wagering system

Churchil Downs chooses MicroStrategy

(US).- Worldwide provider of business intelligence (BI) software, MicroStrategy Incorporated, announced that Churchill Downs Incorporated (CDI) has selected MicroStrategy 9 for reporting and analysis for its online wagering system.

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DI’s technology division, TwinSpires.com, is using MicroStrategy 9 for in-depth analysis and reporting for its online pari-mutuel wagering system. MicroStrategy’s intuitive reports and robust analytical capabilities will help CDI’s personnel to uncover critical business insights that can be used for improvingg promotions and product offerings, and strengthening customer relationships.

“MicroStrategy’s easy to use reporting capabilities have already saved us countless hours of time on report creatin,” said Carl Ackermann, Senior Director of CRM, Churchill Downs Incorporated. “After conducting an evaluation of numerous BI products, we chose MicroStrategy because of its ease of integration with our existing systems, completeness of product suite, and commitment to our relationship,”, he added.

“We are delighted to welcome CDI as a new MicroStrategy customer,” commented Sanju Bansal, MicroStrategy COO. “MicroStrategy’s  powerful reporting platform is designed for business user productivity, with an intuitive, user-frendly web interface that puts even more control in the hands of business people,” he concluded.

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