International edition
October 25, 2021

The firm can offer a range of customisable, trackable plans

Play LA advertising experts to debut in upcoming ICEi 2008

(UK).- Sport, casino and poker internet advertising experts, Play LA Inc., decided to make their ICEi debut in January 2008 in a bid to “present our new sponsorship and advertising plans, to connect with new i-gaming operators and fundamentally broaden our client base.”


avid Hallonquist, Play LA Inc. President explained: “Play LA Inc. owns and operates a network of 10 content and news-based websites that attract readers interested in sports betting and playing poker. We publish our news in English, German, Spanish, Italian and Swedish languages. We decided to exhibit at ICEi to gain valuable insight on what advertising opportunities clients are looking for and to help us formulate our marketing and development strategies moving forward.”

Play LA Inc.can offer a plethora of customisable, trackable advertising plans including impression-based, click-through and registration campaigns to CPA and sponsorship programs. It reaches hundreds of thousands of people across the UK and Europe each month who are specifically looking for the unique sports news, advice and tournament information carried throughout their network.

Hallonquist concluded: “ICEi attendees are predominantly UK/European based businesses, which fits perfectly with our content. Since we just offer online advertising to our clients, we will simply be using laptops and large screen plasma monitors with an internet connection to demonstrate our websites."

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