Cheesy Road tops 500,000 players while expanding across more than 130 countries

SmartSoft's online gaming title Cheesy Road has surpassed 500,000 players since its launch, according to company data, with the game continuing to expand its reach across international markets and maintain recurring player activity.

The title is currently available in more than 130 countries and has recorded strong player participation across multiple regulatory environments. SmartSoft said the figures demonstrate the game's ability to attract users across a range of geographic regions and player segments.

Beyond player acquisition, Cheesy Road is averaging 110,000 monthly active users. The retention rate provides operators with a measure of recurring activity, which remains an important factor in evaluating the long-term performance of gaming content.

The company noted that the game's monthly active user base suggests players continue returning to the title rather than engaging only during its launch period.

Expansion efforts support distribution

Cheesy Road has adapted to varying regulatory frameworks, player preferences and market conditions, allowing it to be deployed across multiple regions.

The company also reported progress through commercial partnerships that have supported market entry and distribution efforts. Latin America has emerged as one of the game's notable regions of activity during its expansion.

According to SmartSoft, the rollout strategy has been guided by market data and partnership opportunities as the company continues to introduce the title to new audiences.

"Together, these metrics position Cheesy Road not simply as a successful launch, but as a high-performing, globally scalable product that drives engagement, retention, and long-term commercial growth for partners worldwide," the company said.