Aristocrat Interactive expands German reach with ZEAL partnership

Aristocrat Interactive has expanded its partnership with ZEAL to launch NeoGames Studio titles across all 16 German states through ZEAL’s flagship brand, LOTTO24.

The deal marks Aristocrat Interactive’s 19th partnership in Europe, further strengthening the company’s footprint across the region.

The agreement builds on a three-year relationship between Aristocrat Interactive and ZEAL. Under the expanded partnership, NeoGames Studio’s portfolio of digital games will be introduced to German players at scale for the first time, adding to the existing Aristocrat Interactive content already offered through LOTTO24.

“We are the provider that empowers operators to realise their full digital potential,” said Aida Bachner, Senior Director, EMEA and LATAM Business and Customer Development at Aristocrat Interactive. “This expansion reflects the strength of our relationship with ZEAL and our shared focus on delivering innovative, high-quality content that today’s players expect.”

“Together with Aristocrat Interactive, we are expanding our digital games offering with premium content tailored for the German market," said Alex Green, Vice President of Games at ZEAL. “The addition of NeoGames Studio’s portfolio supports our ambition to continuously deliver innovative, entertaining and responsible gaming experiences to LOTTO24 players nationwide.”

NeoGames Studio, now in its third year as part of Aristocrat Interactive’s iLottery division, has more than two decades of experience developing digital gaming content and currently offers a portfolio of over 200 titles to operators worldwide.

Under the agreement, ZEAL plans to launch approximately 10 to 12 new NeoGames Studio titles annually. Integration efforts are already underway following the deal’s signing in March, with the first launches expected in late 2026 as Aristocrat Interactive continues its European expansion strategy.