GR8 Tech has launched Season 4 of its “Bet It Drives” podcast, opening with a debate between two iGaming executives on topics often avoided in the industry.
Cedomir Tomic, founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, discuss issues including the value of industry awards, spending on large exhibition booths, allocation of marketing budgets, the impact of regulation on grey markets, and whether a chief executive can be both highly visible and highly effective.
One line from the episode encapsulates the tone of the season: “If the booth is big, that’s growth… If the booth is very opulent, that’s ego.”
As they ride through rainy Barcelona during ICE, both Tomic and Feshchenko take part in the “Confess or Call” segment, which includes prank calls. Tomic also shares conference party stories, while Feshchenko discusses controversial moments from his work life.
Among the issues discussed are conference spending by iGaming companies, the proportion of budgets allocated to marketing and affiliates, the acceleration of grey markets, and regulatory approaches in the United States and the United Kingdom.

“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes,” Yevhen Krazhan, chief strategy officer at GR8 Tech and host of “Bet It Drives,” said.
According to the company, upcoming episodes in Season 4 will feature Max Krupyshev discussing crypto payments in iGaming, Akhil Sarin on streaming-led acquisition and sponsorship strategies, and Marek Suchar on esports betting infrastructure.
Season 4, Episode 1 is available on YouTube, Spotify, and Apple Podcasts.