1xBet showcases product strategy, wins UX honor at SiGMA Central Europe 2025

Global betting company 1xBet capped four days of meetings, networking, and promotions at SiGMA Central Europe 2025 in Rome, highlighting its product strategy, regulatory approach, and growing European footprint before taking home the event’s Best User Experience award.

The conference, held from Nov. 3–6, drew leading European iGaming companies to the Italian capital. 1xBet hosted partners and guests across business sessions and entertainment events, including the New Empire party at Villa Miani, where singer Akon headlined a themed evening blending ancient Roman motifs with modern performances.

At the conference on Nov. 4, Simon Westbury, strategic advisor to 1xBet, joined the panel The Spirit of iGaming in a Regulated World, discussing how operators can build engaging and compliant products under evolving regulatory frameworks.

The company also leveraged the show floor to boost brand engagement. Visitors to its booth met former Barcelona footballer Luis García, who signed autographs and presented tickets to the Barcelona–Mallorca match. The stand featured contests and giveaways, including a promotion awarding Omega watches.

The event concluded with the SiGMA Central Europe Awards, where 1xBet won the award for Best User Experience 2025, a recognition the company said reflects its focus on seamless design and support for partners through its long-running 1xPartners affiliate programme. Operating for more than nine years, the programme covers over 150 geographies and offers partners flexible terms, including up to a 50% lifetime revenue share.

According to 1xBet, the European market remains a strategic priority and thanked partners and attendees, adding that continued support would drive its development of larger projects and new industry opportunities.