1xBet wins Best User Experience 2025 title at SiGMA Central Europe Awards

Global betting company 1xBet received the Best User Experience 2025 title at the SiGMA Central Europe Awards, held on November 4 in Rome, underscoring the company’s growing reputation for product design, accessibility, and customer-focused innovation.

Simon Westbury, 1xBet’s strategic advisor, accepted the award on behalf of the company.

“It is always a pleasure to win an award and be recognised by our industry peers,” Westbury said. “To win Best User Experience 2025 is especially meaningful, as it highlights 1xBet’s commitment to delivering a seamless, personalised, fun, and secure experience for our customers. We will continue to evolve and enhance our product by analysing what matters most to our audience.”

According to the jury, 1xBet received top marks for its mobile adaptation, intuitive registration process, and global user experience, as well as for its broad range of payment solutions, multilingual support, and content personalization. The panel also cited the platform’s modern gaming interface, live streaming options, advanced analytics, and robust data security as key differentiators.

Organizers said these strengths make 1xBet “more than just a betting platform,” but rather a complete ecosystem for safe and engaging gaming.

The Rome accolade extends a strong 2025 awards streak for 1xBet, which earlier this year claimed Best Sportsbook Operator at the SiGMA Americas Awards, Mobile Sports Product of the Year at the International Gaming Awards, and Best on Mobile at the SiGMA Africa Awards.

1xBet credited its success to its global affiliate program, 1xPartners, which has operated for more than nine years and now unites thousands of affiliates across 150 countries. The program supports over 250 payment methods and offers lifetime commissions of up to 50% per referred client.

Recognized by the IGA, SiGMA, and SBC Awards, 1xPartners is widely regarded as one of the industry’s top affiliate programs for its transparent terms, personalized support, and effective promotional tools.