Boomerang Partners crowns Golden Boomerang League winners, stages gift auction at SiGMA Europe 2025

Boomerang Partners marked the close of its Golden Boomerang League with an awards announcement and a high-traffic gift auction during SiGMA Europe 2025 in Rome, where the affiliate marketing agency drew significant attention with a sports-themed booth aimed at highlighting its partnerships and expanding brand profile.

The company, an Official Regional Partner of AC Milan, exhibited at the Nov. 4–6 event with a booth styled under its “Boomerang Arena” concept, combining football, tennis, basketball, and boxing elements with gaming and interactive technology. Booth visitors engaged in sports-themed activities ranging from ping-pong matches against disguised professional players to Nintendo Switch Sports competitions and penalty shootouts.

One of the key moments of Boomerang Partners’ appearance at the show was the announcement of the Golden Boomerang League winners. The two-month sports traffic tournament ran from Sept. 1 to Oct. 31, drawing current and new affiliate partners. Sixty-eight teams generating more than 20 sports first-time deposits over the period advanced to the final draw, with winners selected via certified randomisation.

QQMedia secured direct entry to the annual Golden Boomerang Awards tournament, while Apex Media and Luis Xavier won AC Milan Experience packages that include flights, accommodation, and attendance at a match at San Siro Stadium.

“Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart,” the CEO of QQMedia said. “What they are building is truly impressive and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.”

“A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition. The next goal is, of course, to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen,” the CEO of QQMedia added.

Complementing the tournament awards, Boomerang Partners hosted a gift auction on Nov. 5 in which visitors used chips earned through booth activities. Items raffled included a Luka Modrić–signed AC Milan jersey, an iPhone 17 Pro Max, Ray-Ban Meta Wayfarer smart glasses, and Apple AirPods Pro 3. A follow-up gift shop the next day allowed participants to redeem chips for additional items such as AC Milan t-shirts, instant photo printers, and electric air pumps.

Chief Marketing Officer Anton Eshtokin said the company aimed to expand on its booth concept and reinforce its sports-oriented identity. “We tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector,” he said. “We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.”

“We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance,” Eshtokin added.

Boomerang Partners said it was closing 2025 “on a major note” and plans to maintain momentum into the coming year.