Uplatform: "We are not just a software provide; we are your partners in growth"

As SiGMA Central Europe approaches, Uplatform is once again preparing to bring its signature mix of creativity, energy, and innovation to the show floor. Known for its immersive booth experiences and vibrant brand presence, the company is setting the stage for another memorable showcase in Rome, this time under the theme “Fresh Solutions for Juicy Profits.”

However, beyond the fun and color, Uplatform continues to position itself as a serious technology partner, helping operators maximize efficiency and profitability across multiple verticals. In this exclusive conversation with Yogonet, Maria Bashkevich, Head of Marketing at Uplatform, shares what attendees can expect from the company’s exhibit in Rome, highlights its ongoing product innovations, and reflects on the trends shaping iGaming as 2025 comes to a close.

Uplatform is known for its inviting and interactive booth experiences at industry events. What can attendees look forward to discovering at your showcase during SiGMA Central Europe?

Let’s just say… You won’t miss us.

Yes, we love bringing the fun, but if you look closer, every theme we choose always ties back to real business benefits for our clients. From WILD Growth in Lisbon to HOT Results in London, and now in Rome, we’re turning up the juice. Our SiGMA Europe theme? Fresh Solutions for Juicy Profits.

Expect a vibrant, interactive booth with refreshing twists (literally), bold design, and hands-on zones.

But beneath all that fun, as always, real business, real results, real clients’ success. Real conversations about how to help operators squeeze more profit from every opportunity.

Beyond the fun and networking, what key solutions and innovations will Uplatform be highlighting in Rome? Which areas of your sportsbook or casino offering would you most like operators to focus on during the event?

There are three words we repeat at every show - performance, expertise, and localization. That’s what matters to operators, and that’s what we’re built around.

Our Sportsbook will take the spotlight - it’s our flagship product that we are very proud of. It’s huge. It has the biggest coverage of sports, events, and markets, is deeply localized, and proven to deliver results. 

We’ll also highlight our platform - a stable, scalable, all-in-one solution with tools that operators can fully tailor to their market - and our Casino Aggregator, which now includes over 10,000 games, and it’s only getting bigger.

But what matters most is HOW we help operators make the most of it all - with smart segmentation, tailored features, and real support.

We are not just a software provider. We are their partners in growth. 

With more than 200 sports and over 16000 casino games, Uplatform is known for its scale and diversity. How do you balance such an extensive offering with the need to ensure quality, localization, and market relevance?

Thanks for the question - because it’s important to clarify: we’re not about “more for the sake of more”. We are making “more” work better.

We don’t just dump everything into the platform and call it a day. Our platform is built to give operators the ability to curate their offering - whether that’s by region, audience, or brand positioning. From regional sports and culturally relevant games to niche payment methods or rare languages, we’re helping our partners navigate their markets and use our platform and its, as you said, extensive offering to the maximum. 

That means operators get a huge variety, but together we give only what’s truly relevant to their players. 

The iGaming industry is increasingly focused on localization and tailored player experiences. How does Uplatform use tools like multilingual support and integrated payment solutions to help operators thrive in diverse regions?

Localization is second nature to us. Let’s say you come to our booth and I’m the first person you meet. The first thing I’ll ask is, ‘Which markets do you operate in or plan to enter?’ And I’m not even in sales. And I will tailor my presentation and demo to YOUR market's needs and won’t waste your time talking about Telegram betting or our Asian view, knowing that it’s not what works in your market.

So, what does localization mean for us? Well, let me break it down, languages (68+, actually), payments solutions (more than 550), local support in different languages, UX/UI features, regional-specific sportsbook features, local fav sports and leagues (even amateur ones), region-specific odds formats and views, locally popular providers and games, bonuses, retention channels, and so on. 

Bottom line, we help operators navigate through all this. 

Uplatform is a regular presence at many of the industry’s leading gatherings each year. How crucial are live events for the company in terms of visibility, relationship-building, and shaping future growth plans?

There are a lot of discussions in the B2B marketing community about whether events still matter. For us, at our stage of development and growth, they are essential for marketing, sales, and business development strategy. 

This industry is fast, personal, and trust-driven. You can’t build meaningful partnerships without real conversations. For us, expos are where we listen, exchange ideas, and show who we really are - bold and invested.

Every show is a mini-lab where we test concepts, gather market feedback, and meet the faces behind brands. It’s where strategies are born and long-term collaborations begin. So yeah, events aren’t just for visibility (though we need that as well) - they actually inspire us on our next move.

Looking ahead, what trends do you see defining global iGaming as we close out 2025 and move into 2026? Are there specific technologies, player behaviors, or regulatory developments that operators should be preparing for now?

Can I please skip saying “AI” just once? I swear, I get a little twitch every time I hear those two letters lately!

What I’m personally most excited about is the shift toward hyper-personalization in content, in player journeys, rewards, and communications. It’s something iGaming can definitely learn from the rest of the entertainment industry. 

Another area I’m watching closely is gamification. There’s so much potential to bring that layer of interaction and achievement into all verticals, making the experience more immersive and more fun.

Other trends, of course, include AI innovations, social casinos, regulation tightening, a much stronger push toward player well-being, more UX innovation, and new slot mechanics. 

Finally, what comes next for Uplatform after Rome? Are there new markets, partnerships, or product developments in the pipeline that you can share with us?

Oh, can’t share all the plans, but 2026 is gonna be legendary.  

Region-wise, we’re continuing our push into LATAM, Southeast Asia, and Europe. And not just with sales but with local partnerships, market-specific tools, and localized content.

On the product side, we’ve got major upgrades coming to our platform and a few spicy tools in development we can’t talk about yet. Of course, new updates to our Sportsbook, as well as new partners and titles to Aggregator.