iGB Affiliate Barcelona 2026 targets new markets with industry intelligence and tech insights

From regulatory updates to AI-driven marketing insights, iGB Affiliate Barcelona 2026 will combine innovation and intelligence for affiliates and operators seeking to engage with new markets, as the event directs its global focus to emerging markets, including Central and Eastern Europe (CEE) and Latin America.

Naomi Barton, Portfolio Director at iGB Events, said the upcoming edition aligns with the changing dynamics of affiliate programs and the need to reach developing markets.

"Industry growth needs to come not just from established markets but also in the developing markets of tomorrow," Barton said. "The changing landscape for affiliates and affiliate programs means it's more critical than ever to engage with the new, expanding markets."

"Working in partnership with the industry, we're leveraging the unparalleled reach of the iGB Affiliate Barcelona brand to unlock the business opportunities that exist in the world's newest and fastest-growing territories," she added.

The event’s strategy centers on helping affiliates and operators access emerging regions while continuing to serve traditional iGaming markets. Organizers said the 2026 program will feature business-focused sessions on market-entry strategies, regional briefings, and data-driven approaches for scaling operations.

Following a record-setting 2025 edition that drew attendees from 119 countries, iGB Affiliate Barcelona will take up 17,815 square meters next year — a 19% increase over 2025 and nearly double the 9,153 square meters used in 2022. The larger space will include Halls 8 and 8.1 at Fira Gran Via Barcelona.

Organizers said the increase in space follows strong interest from both new exhibitors and returning partners. Established companies are expanding their presence at the event, while new entrants seek to engage with the iGaming affiliate sector.

Barton said the event expects representation from more than 119 countries in 2026, describing it as “the most cost-effective opportunity to engage with the global industry's fastest-growing regions and make incredible connections at what is the world's only dedicated iGaming affiliate showcase.”

Organizers said the 2026 edition will feature a mix of intelligence-sharing, technology sessions, and business development activities tailored to affiliates, operators, and partners. Topics will include emerging market regulations, affiliate program evolution, and innovations such as artificial intelligence in marketing.