Casino content creator Lady Luck HQ joins FanDuel Casino as exclusive ambassador

FanDuel Casino has signed an exclusive partnership with casino content creator Lady Luck HQ, as part of its push to expand engagement with online gaming audiences.

Under the agreement, Lady Luck HQ - the online persona of Francine Maric - will serve as an exclusive ambassador for FanDuel Casino, creating digital content, highlighting slot offerings and promotions, and promoting responsible gaming practices. She will also appear at customer events hosted by the brand.

Lady Luck HQ has over one million YouTube subscribers and a large following across social media platforms, including Instagram, Facebook, and TikTok. Known for her slot play videos and casino insights, Maric is the most-subscribed female slots influencer on YouTube and one of the leading voices in digital casino entertainment.

One of her earliest YouTube uploads, featuring an $18,000 jackpot, went viral and helped establish her as the number one casino slot streamer on Facebook and the second most popular slot streamer globally.

“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community,” Maric said in a statement. “FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences.”

Daniele Phillips, Vice President of Marketing at FanDuel Casino, said: "Francine represents exactly what we look for in a brand ambassador - authentic, engaging, and community-driven.

"She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming."

Lady Luck HQ joins FanDuel Casino’s growing roster of ambassadors, which includes internet personality Vegas Matt, as the company aims to strengthen its presence in the evolving digital gaming space.