18Peaches accelerates global adoption of sweepstakes gameplay framework

Game studio 18Peaches announced that its sweepstakes gameplay model is gaining traction across multiple markets, as operators increasingly adopt the framework to enter or expand within sweepstakes-friendly channels. The system, already integrated with select partners, is designed to support regulated and emerging markets through a dual-currency structure that blends entertainment with compliant prize play.

Sweepstakes casinos operate under a model that allows users to participate without direct real-money wagering. Players engage using two types of in-game currency: Gold Coins for free entertainment and Sweeps Coins for prize-based sweepstakes entries. This structure enables casino-style gameplay while remaining within the bounds of local regulations, the company notes.

The United States continues to dominate the global sweepstakes market, accounting for more than 90% of activity. However, interest is expanding rapidly in regions such as Canada, Australia, and parts of Europe, including the UK and Germany, as well as across Asia in India, the Philippines, and Thailand. 

“Sweepstakes gaming bridges the gap between entertainment and real rewards in a way that respects regulatory boundaries,” said Arsen Tadevosyan, Chief Strategy Officer at 18Peaches. “Through our API, partners can launch this functionality quickly, opening up opportunities in markets where traditional real-money play is restricted.”

While Gold Coins allow users to enjoy games purely for leisure, Sweeps Coins, earned or gifted through play, enable entry into prize-eligible rounds. Many sweepstakes platforms also include leaderboards, chat rooms, and community features that strengthen player retention through a shared gaming experience.

Businesses can bypass the complex licensing processes associated with real-money casinos while maintaining compliance with regional laws, the company highlighted. 18Peaches also enables partners to customize virtual currencies, aligning the dual-currency experience with their own branding and player engagement strategies.

The company’s portfolio features a growing selection of sweepstakes-ready games that have already gained traction with players. Titles such as Hacker Crash, Monster Load-Up Hold & Win, Leprechaun Jackpot Collector, Brazilian Mask Fire, Double Fortune Panda, and Frozen Fruits FlexiWays have emerged as top performers.

Continuing its content rollout, 18Peaches recently launched Cash Multipliers Respin, led by the animated character Mr. Cash. The company is also preparing to release Wild Yoga Collector, a game that combines meditative visuals with collection-based mechanics. Both titles are designed to sustain player engagement while expanding the sweepstakes ecosystem.

Alongside expansion, the studio is advancing a regulatory roadmap that includes certifications, compliance audits, and legislative monitoring to ensure its framework remains aligned with evolving gaming laws across markets.