Evening betting peaks and mid-month surges define Brazil’s Q3 wagering trends, says Paag

Financial data from Paag’s Q3 2025 Market Insights Report reveal that most Brazilian bets remain modest in value, yet higher-value wagers continue to drive the majority of the industry’s revenue. The study, which analyzed transactions processed by Paag between July and September 2025, offers a detailed look at national betting habits and patterns across time, demographics, and geography.

According to the report, 71% of all bets placed during the quarter were for amounts up to R$50 ($9.50). However, approximately 80% of the total money moved originated from bets above R$100 ($19), showing that while the majority of users place small wagers, overall revenue remains concentrated in medium and large transactions.

Wagers of up to R$20 ($3.70) made up 44.2% of the total volume but just 7.3% of the total value. Bets ranging from R$100 ($19) to R$1,000 ($190) accounted for 11.7% of transactions yet represented 42.3% of the total value. Only 0.5% of bets exceeded R$1,000, though these high-value wagers generated 20.2% of all financial volume.

The figures represent around 30% of Brazil’s betting market, based on platforms that use Paag as a payment provider.

Activity patterns also show a strong link between betting behavior and time of day. The report identifies the evening period between 6 p.m. and 11 p.m. as the busiest, accounting for 38% of daily transaction volume.

Mornings, from 6 a.m. to 11 a.m., record fewer bets but with higher average values, while afternoons maintain balanced levels of both frequency and value. The lowest engagement occurs overnight, between midnight and 5 a.m.

Paag CEO João Fraga said the data illustrate how betting activity aligns with broader financial and personal routines. “Evening is the time of greatest engagement and recurrence, while mornings concentrate more qualified bets. These patterns help us understand the operational rhythm of the sector and plan strategies for performance and responsibility,” he said.

Monthly trends follow a similar rhythm. The report finds that the first half of each month brings higher-value bets, coinciding with periods when players typically have greater disposable income.

In contrast, the second half of the month sees higher transaction volumes but smaller average bet sizes. The period between the 16th and 23rd of each month marks the busiest stretch for activity, while the final days see the sharpest decline.

Demographically, users aged 25 to 49 continue to dominate, making up 76% of total betting volume and 78.5% of total value. Within this group, the 25–34 age bracket posts the highest average bet. Players aged 50 to 64 show steady participation at lower values, while those over 65 account for less than 1% of total activity but tend to place larger individual bets.

Geographically, São Paulo remains Brazil’s largest betting hub, representing 25.1% of total transactions and 23.9% of total value. Bahia and Sergipe follow closely, both with approximately 17,000 bets per 100,000 inhabitants, reflecting the country’s highest engagement per capita. Paraná, Santa Catarina, and states in the Central-West, including the Federal District and Goiás, register the nation’s highest average ticket values.

The report also notes significant progress in data accuracy. The share of users classified as “unknown” fell to just 0.2%, compared to 9.5% in the previous quarter, a development Paag attributes to stronger data management and greater operational maturity among platforms.