Missouri market goes live for theScore Bet with on-site sportsbooks opening

TheScore Bet is now live in Missouri, connecting PENN Entertainment’s mobile wagering users with theScore’s media features that provide real-time sports updates and personalized content.

Existing customers accessed the rebranded platform using their current login credentials following an overnight transition. Account settings, responsible gaming tools and open wagers carried over.

“We’re pleased to introduce theScore Bet to millions of fans across the U.S, and welcome new customers in Missouri,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “We look forward to creating the same fan connection with theScore Bet brand in the US as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”

Three PENN-operated casinos in Missouri — Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis and Argosy Casino Hotel in Riverside — are opening on-property retail sportsbooks today to coincide with the online launch.

The rebrand extends PENN’s online sports betting operations under theScore Bet name to 21 US jurisdictions. The app includes a range of wagering options, quick navigation features and native links with theScore media app.

Hollywood Casino, the company’s online casino offering, continues to be available within theScore Bet in Michigan, New Jersey, Pennsylvania and West Virginia, while still operating as a standalone app in those states.

PENN Entertainment, Inc. and its subsidiaries operate in 28 jurisdictions across North America with a mix of casinos, racetracks, digital sports betting and iCasino products. The company supports these offerings with proprietary technology, retail casino presence, sports media assets and an in-house iCasino content studio.