Ainsworth LATAM & Europe expands omnichannel presence with Big Bola Casinos in Mexico

Ainsworth LATAM & Europe has expanded its presence in Mexico through a new omnichannel partnership with Big Bola Casinos, integrating land-based and online gaming across three of the operator’s key venues.

Between October 2–4 and 10–11, both brands launched Phase 1 of a joint initiative connecting casino floor players with the online platform BigBola.mx. The project strengthens Ainsworth’s visibility both on-site and online.

Players enjoyed Ainsworth’s full portfolio of games, available simultaneously at Big Bola’s casinos and through its online platform. Each venue featured a photo area with a QR code linking directly to Ainsworth titles on BigBola.mx. Promoters and executives assisted visitors with digital registration, navigation, and first deposits.

Daily “Big Mystery Raffles” ran for seven hours, awarding prizes every 30 minutes to players on Ainsworth machines. New users who registered and made their first deposits received special bonuses available across both channels.

Ainsworth LATAM & Europe said the initiative reflects its focus on integrating land-based and online gaming to deliver complete and secure player experiences and support operator growth.

“Our alliance with Big Bola strengthens Ainsworth LATAM & Europe’s vision of offering a 360° entertainment experience, where players can enjoy our titles both on the casino floor and online,” said company representatives.

The companies plan to expand the program to additional Big Bola casinos and other regions in Mexico in the coming months.