Brazil will close 2025 as the world’s fifth-largest betting market

In its first year of regulation, Brazil is on track to end 2025 as the fifth-largest betting market in the world, with an estimated revenue of USD 4.139 billion (around BRL 22 billion). The data comes from Regulus Partners, an international consulting firm specializing in sports and leisure, and was reported by BBC Brasil.

The country’s leap into the global top 5 comes in the first year of the regulatory framework’s implementation, which, according to industry analysts, confirms the enormous growth potential that the Brazilian market still holds.

“Brazil has very strong economic power. The sports betting regulation that came into force this year has significantly contributed to the country’s rise in the global ranking. A regulated market that creates jobs, pays taxes, and sponsors national sports is beneficial for the economy,” said Bernardo Cavalcanti Freire, legal consultant at ANJL and partner at the law firm Betlaw.

According to the report, Brazil is already very close to the third and fourth positions, held by Italy (USD 4.617 billion) and Russia (USD 4.515 billion). The United Kingdom appears in second place (USD 9.901 billion), while the United States leads with an impressive estimated net revenue of USD 17.312 billion. Behind Brazil are Australia (USD 3.660 billion), Canada (USD 3.000 billion), France (USD 2.890 billion), South Africa (USD 2.520 billion), and Germany (USD 1.900 billion).

The projections are based on financial reports from publicly traded companies and available information on amounts wagered, minus taxes.

“The country has a market in full development. Brazil has all the potential for regulated and responsible gaming to thrive. Industry expectations are very high,” said Alex Rose, CEO of InPlaySoft.

Experts highlight that several factors drove this accelerated growth, such as the pandemic between 2019 and 2020, the mass adoption of payment platform Pix—which simplified instant payments—and regulatory advances that, since January, have introduced stricter requirements for safety, transparency, and responsible gaming.

“The results from the first year of regulation demonstrate the Brazilian market’s ability to operate with cutting-edge technology and highly qualified labor, comparable to that of the United States and the United Kingdom,” noted Nickolas Ribeiro, founder and chairman of Ana Gaming.

“It is a new market, still in the maturation process, but extremely promising. In some cases, it is already seen as a reference in South America,” said Rafael Borges, CEO of Reals.

“This progress is a direct result of a safer and more transparent environment that allows investments in technology, innovation, and responsible communication. Brazil has all the conditions to soon become a global reference in regulation and best practices,” concluded Vitor Silveira de Andrade, CAO of 1PRA1.