Soft2Bet launches Swiper casino for Romanian market using MEGA platform

Soft2Bet has rolled out Swiper, a Romania-based online casino powered by its proprietary Motivational Engineering Gaming Application (MEGA) platform.

The system combines swipe-based navigation and short-form video content, echoing mobile social media interfaces. The company said the platform introduces a new way for players to interact with casino games through missions, challenges, and personalized experiences designed for regulated markets.

The MEGA system, developed entirely in-house, forms the core of Swiper’s functionality. It is designed to support user engagement through structured gameplay features such as quests and objectives that maintain player interaction over longer periods. Soft2Bet stated that the technology has been built to adapt to user behavior and support retention strategies across its brands.

Swiper’s interface allows one-handed swipe navigation for quicker access to games, replicating familiar gestures used in social applications. With over 75% of global users engaging with mobile entertainment apps, the company said the platform’s mobile-first design caters to established habits among digital audiences.

The casino offers more than 3,000 titles, including 50 roulette tables, 120 blackjack tables, and a wide range of table and live games. In addition to casino options, Swiper features over 85,000 live and 70,000 pre-match sports betting events across various sports markets.

The platform includes localized promotions tied to Romanian events and holidays, as well as visual and design elements aligned with local preferences.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

Swiper operates under a Class I license issued by Romania’s National Gambling Office (ONJN). Soft2Bet said the platform complies with both national and international gaming standards to ensure safe and responsible operations.

The company currently holds 19 licenses and operates across 11 jurisdictions, maintaining compliance structures across its brands including Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, and ToonieBet.

The introduction of Swiper follows Soft2Bet’s earlier launch of Don.Ro, which was recognized as the “Best Launch of the Year 2024” during the 12th Meeting of Gambling Professionals hosted by Casino Inside magazine. Both brands utilize the same technology stack based on the MEGA platform.

Zuckerberg added, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Soft2Bet is an iGaming solutions provider offering platforms, content, and engagement systems for online gambling operators. Its MEGA framework supports gamification-driven user interaction and retention across multiple regulated markets. The company’s continued product development focuses on scalable, data-supported technologies applied to both B2B and B2C environments.