Soft2Bet’s Don.ro signs multi-year deal as main sponsor of Romania's CFR Cluj

Soft2Bet’s online gaming brand Don.ro has signed a multi-year deal to become the main sponsor of CFR 1907 Cluj, one of Romania’s top football clubs.

Starting with the 2025-26 Liga 1 season, Don.ro’s logo will appear on CFR Cluj’s home and away kits, training gear, and throughout the Dr. Constantin Rădulescu Stadium. The deal also includes a slate of live and digital activations, powered by Soft2Bet’s platform.

Cristian Balaj, CFR Cluj President, said: "We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting.

"The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally. We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together."

He also announced that Don.ro will gift every CFR Cluj season ticket holder an official team jersey as part of the partnership.

The collaboration unites Don.ro’s online gaming experience with CFR Cluj’s storied football legacy, which includes eight Liga 1 titles, four Romanian Cups, and four Super Cups. Both parties emphasized shared values of performance, ambition, and community focus.

Marius Mirasovici, Official representative of the Don.ro brand, said: "We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

"At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field."

With Soft2Bet’s support, Don.ro plans to introduce a range of localized campaigns and community initiatives throughout Romania. These include exclusive match-day experiences, community events, and responsible gaming campaigns — all designed to deepen connections with fans and promote safe entertainment.

“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences,” Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet. “Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Don.ro, launched in 2024, was awarded “Best Launch of the Year” at the 12th Meeting of Gambling Professionals. The platform features more than 3,400 casino games, a full live-dealer suite, and an integrated sportsbook, all running on Soft2Bet’s MEGA (Motivational Engineering Gaming Application) technology.