Soft2Bet to demonstrate MEGA’s engagement capabilities at G2E 2025

iGaming solutions provider Soft2Bet will showcase its Motivational Engineering Gaming Application (MEGA) at the Global Gaming Expo (G2E) in Las Vegas next week, positioning the platform as a tool for operators seeking tailored player engagement, retention strategies, and measurable performance results.

“We’re thrilled to return to G2E during such a landmark year for the industry — the conference’s 25th anniversary,” said Alex Gitsik, CMO at Soft2Bet. “The MEGA platform represents the future of player engagement, combining innovation with proven results to help operators not only compete but lead in today’s fast-evolving markets. 

The company will hold a series of workshops during G2E 2025 to demonstrate MEGA’s applications across competitive markets, including North America. A public session is set for October 8 at 2:30 p.m. at booth #3630, where attendees will see an in-depth demonstration of the platform’s capabilities.

Soft2Bet said the workshops are intended to provide participants with direct exposure to its gamification technology and its potential impact on operator performance.

"Our interactive workshops at the expo will give attendees unique insights into how MEGA drives sustainable growth,” Gitsik added.

MEGA was recently shortlisted for Product Innovation of the Year at the Global Gaming Awards Americas 2025. The company describes the platform as delivering personalized player experiences designed to support engagement, retention, and sustainable play.

Soft2Bet pointed to its collaboration with ToonieBet in Ontario as an example of how the platform has been applied to achieve measurable outcomes for operators.

Now in its 25th year, G2E is considered one of the largest industry gatherings for product launches, networking, and market development. The event runs October 6–9 in Las Vegas, with Soft2Bet exhibiting at booth #3630.