Soft2Bet shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025

iGaming solutions provider Soft2Bet has been shortlisted for Product Innovation of the Year at the Global Gaming Awards Americas 2025 for its gamification engine, MEGA (Motivational Engineering Gaming Application).

The platform’s first full-scale North American deployment with Tooniebet in Ontario has been credited with enhancing players' gaming experience, while also boosting both engagement and retention, the company noted.

ToonieBet uses MEGA’s full range of features—achievements, collectibles, long-term missions, and segmented rewards—to deliver personalized, localized experiences. Since its launch, the brand has reported higher session frequency, strengthened loyalty, and sustained growth in lifetime player value.

MEGA also features in ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, appearing on rink-side LED boards and broadcasts.

Already live across Europe with brands, MEGA has been credited with driving player retention and engagement. The solution is delivering similar results in Ontario, says Soft2Bet, using customizable UX/UI and segmented features to deliver a personalized experience that attracts high-value players while supporting profitability.

"We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet's success in Ontario,” said Martin Collins, Chief Business Development Officer at Soft2Bet. "This nomination indicates that our approach is delivering big high performance results.”

Earlier in 2025, MEGA won Product Launch of the Year at the Global Gaming Awards EMEA, while Soft2Bet was named Platform Provider of the Year.