Pragmatic Play partners with ApuestasX to expand reach in Latin America

iGaming content supplier Pragmatic Play has partnered with ApuestasX, bringing its multi-product offering to the emerging operator in Latin America.

As part of the partnership, ApuestasX has gained access to a selection of Pragmatic Play's Slots, Live Casino, and Virtual Sports products. Flagship releases, including Gates of Olympus and the Joker's Jewels series, are available alongside live casino titles such as Bet Behind Pro Blackjack and the full virtual sports portfolio.

The new collaboration, said the supplier, underscores Pragmatic Play's continued expansion across Latin America, where its diverse range of content and localised solutions has secured partnerships with brands throughout the region.

"The partnership reinforces Pragmatic Play's position as a preferred supplier in Latin America, continuing to deliver entertainment that resonates with players and drives operator success across the region," the company stated.

The deal also supports ApuestasX's vision to deliver a "premium, multi-vertical entertainment experience", with Pragmatic Play's content playing a key role in building player engagement and market presence.

Victor Arias, VP of LATAM at ARRISE Powering Pragmatic Play, said: "Pragmatic Play is pleased to welcome ApuestasX to its network. This agreement highlights the provider's commitment to providing operators across Latin America with flexible access to its top-performing RNG, Live Casino, and Virtual Sports products. Pragmatic Play looks forward to supporting ApuestasX as it expands its presence in the market."

Juan Barbuzano, COO at ApuestasX, added: "Partnering with Pragmatic Play marks an important milestone for ApuestasX as we aim to deliver a best-in-class gaming experience to our players. 

"Gaining access to its acclaimed slots, live casino, and virtual sports content will enable us to differentiate our offering and expand our presence in the Latin American market. We are excited about what lies ahead and confident that this collaboration will bring exceptional value to our customers."