Zitro returns to G2E with expanded booth footprint, major product launch

Zitro will return to the Global Gaming Expo (G2E) in Las Vegas next week with a significantly larger booth and a new product launch that marks a strategic push into the U.S. market. The gaming technology supplier has relocated its exhibit to a premium position on Fremont Street, expanding its floor space by 120% compared to last year, its largest investment in the event to date.

The company is set to debut a new product during the show, though details remain undisclosed. Zitro has described the unveiling as a multi-sensory experience tied to its long-term product roadmap, fueling speculation about the nature of the release. The launch is expected to be a centerpiece of the company’s G2E presence and may offer insight into its next phase of market development.

In addition to that debut, Zitro will showcase several new game titles developed for its CONCEPT cabinet. Alongside returning titles such as Legendary Sword and King Fu Frog, the new lineup includes River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. A second wave of titles, including Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, will also be introduced at the expo.

The offering showcases Zitro’s efforts to diversify gameplay mechanics and increase the performance of its titles in land-based casino settings, particularly as competition intensifies in the North American market. The company has made steady gains in recent years and is now leveraging the G2E platform to reinforce its commitment to U.S. operators.

"We're excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can't wait to unveil," said Derik Mooberry, CEO of Zitro USA. "Our growth in the U.S. is accelerating, and this year's G2E is the perfect stage to show just how far we've come."

"Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us," Mooberry added. "We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro's story." 

The 2025 G2E Las Vegas, one of the largest trade events in the global gaming industry, will take place at the Venetian Expo, October 7-9.