1xBet wins ‘Marketing Campaign of the Year’ at SBC Awards Europe 2025

1xBet has won Marketing Campaign of the Year at the SBC Awards Europe 2025, held at MEO Arena on September 18.

Simon Westbury, strategic advisor at 1xBet, accepted the award. The campaign, highlighted by 1xBet’s partnership with FIBA covering major basketball tournaments, was praised for building fan trust and supporting global sports development.

“It is a tremendous honor to be recognized by our peers in the gaming sector. Being named for the Marketing Campaign of the Year at the SBC Awards 2025 is a
true milestone for our team,“ Westbury said.

"We believe that strategic brand alliances are a powerful force between a brand and its audience. Our collaboration with FIBA is a clear example of this philosophy in action. It's more than just a sponsorship; it's intrinsic to our philosophy to build trust with fans and, most importantly, contribute to the global development of sport,“ he added.

The SBC Awards Europe 2025 trophy adds to a growing list of accolades for 1xBet. The company was previously recognized as Best Sportsbook Operator at SiGMA Americas, won Mobile Sports Product of the Year at the International Gaming Awards, received the Best on Mobile prize at SiGMA Africa, and was crowned Best Crypto Operator at SiGMA Eurasia.

1xBet’s affiliate program, 1xPartners, has also achieved notable success. In 2024, it was recognized in two categories at both the International Gaming Awards and the SiGMA Asia Awards.

Today, 1xPartners supports over 500,000 entrepreneurs across 150 countries, offering a robust ecosystem with lifetime payouts for referred players over its nine-year history.