Slotegrator: "We’re focusing on AI-driven features and building a fully developed CRM system to rival leading providers"

Slotegrator has long been a familiar presence at major gaming industry gatherings, and the company made its mark once again at this year’s SBC Summit in Lisbon. With a growing portfolio of solutions that spans turnkey platform, API, gamification, and a developing CRM, the provider came to the event with clear objectives: generate new leads, deepen relationships, and showcase its latest innovations to operators from across the globe.

Yogonet sat down with Andrii Lypovyi, Senior Sales Manager at Slotegrator, during the second day of the show to discuss the company’s goals at the summit, how its offerings are evolving, and where it sees the biggest opportunities and challenges in today’s rapidly shifting regulatory and technological landscape.

From turnkey flexibility to new gamification mechanics, from African and Central American licenses to debates around offshore options, Lypovyi outlined how Slotegrator is positioning itself for the next stage of growth.

What are Slotegrator’s main objectives for this edition of the SBC Summit?

Leads, leads, leads — that’s the priority. We’re here to connect with operators from every corner of the world, but especially from Africa, which has been a big focus for us. I’ve already seen strong representation from African operators at this year’s event, which is very encouraging. As a sales team, that’s our main goal, while our technical team is here to explore innovations and analyze what new features we can implement in our platform and solutions.

You’re showcasing solutions such as the Turnkey Casino platform and APIgrator. What can attendees expect when they visit your stand?

First of all, a warm welcome — a variety of refreshing drinks, and a relaxation zone. Beyond that, we’re demoing our turnkey online casino solution with a full back-office walkthrough, highlighting new platform functionalities such as interactive gamification, and showing our in-house CRM system. We’re also presenting our “Box” solutions, designed to help projects launch faster and at a lower cost with preset designs that can later be customized.

How does SBC Summit compare with other international shows in terms of networking, partnerships, and visibility?

Lisbon has become one of the key events on the calendar, comparable to ICE in terms of recognition and importance. It brings people from everywhere — Africa, LatAm, Europe, Asia. I also like how the event is structured, with separate halls for payments, affiliates, online, and land-based businesses. That kind of differentiation makes networking more efficient.

Are there specific product updates you’re highlighting this year?

Yes. For our turnkey solution and APIgrator, we’re evaluating opportunities in Latin America, including Brazil, Peru. We’re also pushing our Box solution for quick and cost-effective launches, introducing our CRM system, and preparing to roll out “event betting” functionality that allows operators to create and publish their own betting events. In addition, we’ve added gamification features such as loot boxes for bonuses and rewards.

Speaking of gamification, what trends do you see shaping online casino and sportsbook markets, and what has dominated conversations at the show?

Player-vs-player functionality is definitely on the rise, even though it’s not widespread yet — I think it’s the next big thing. Avatar-based personalization is also gaining ground. At the same time, there’s an ongoing tension between regulated and offshore operators. Strict conditions in regulated markets are driving some operators to look at alternative jurisdictions like Anjouan, which is really good right now in terms of regulation.

Regulation is evolving rapidly across regions. Where do you see the biggest opportunities and challenges for operators?

Regulations, such as €1 stake limits per spin for virtual slot machines and mandatory 5-second intervals between spins, can make it difficult to compete. There's also the high cost of licenses, such as in Brazil, where fees of around €5 million can shut out smaller operators. On the opportunity side, we see potential in new local licenses in Central America — El Salvador is one example — as well as in African markets like Nigeria and Kenya, where rules are clearer and barriers to entry are lower.

Looking beyond Lisbon, what comes next for Slotegrator?

Our next stop is Rome for another major exhibition. Stop by booth 2046 G to connect with the Slotegrator team! Product-wise, we’re focusing on AI-driven features, such as game segmentation based on player history, and building a fully developed CRM system to rival leading providers like Customer.io or Fast Track. We’re also exploring further expansion in Latin America, potentially through Peruvian and Brazilian licenses.