MelBet Partners & Affiliates doubles down on Egypt, unveiling new plans for the booming market

In this article, MelBet Partners & Affiliates explores the steady growth in the Egyptian iGaming market and shares details of its plans for the region.

In the iGaming industry, some markets are stabilizing, while others are booming. Egypt falls into the latter category. For several years, the region has been experiencing steady growth across all key metrics, including betting volume, user engagement, response to creatives, and deposit conversion rates.

MelBet Partners & Affiliates have repeatedly highlighted this market to their audience. Now, the company has prepared something exciting for its partners and is ready to share the first details.

Why Egypt?

Many brands still focus on Tier‑1 regions, where competition is at its peak and user acquisition costs keep rising. At the same time, emerging markets are opening new opportunities for growth. New countries require flexibility and a strategic approach — but that’s often where the greatest potential lies.

MelBet Partners & Affiliates is focused on growth and expanding its global presence. A prime example is Egypt. Today, this country is showing steady growth and strong audience interest in online betting. The brand’s involvement in local initiatives and sports activities is clear proof of that.

Sports culture. The Egyptian Premier League, CAF Champions League, and international tournaments spark genuine interest among the local audience. Sports are a part of everyday life, while betting has become a natural extension of that. It creates a strong response to creatives that are tailored to the local context.

Convenient and familiar payment methods. It is another important factor. Egypt is one of the few markets where deposits and withdrawals can be made through local channels, without unnecessary barriers. It means higher conversion rates and fewer declines during the first payment attempt.

An active and engaged audience. The target audience is highly engaged — they know how to bet on their favorite teams, are open to new formats, and respond actively to compelling creative content.

Local ambassador. Egyptian football legend Mohamed Zidan is the official ambassador of MelBet Partners & Affiliates in the region. His name serves as a catalyst for trust and loyalty — a crucial factor for the local audience — providing affiliates with a unique competitive advantage.

“Our team is already preparing a series of seasonal promos tailored to the interests of local players. We’ve repeatedly emphasized Egypt and other GEOs where we’re actively scaling and strengthening our presence. If you’ve been following our team’s appearances, posts, and updates, it’s no secret that we spend a lot of time analyzing a country, its audience, and its potential — and only then do we start building a solid presence. So, if we have entered the Egyptian market, that means there are a lot of exciting things on the way,” commented a representative of the MelBet Partners & Affiliates team.  

Brand representatives also shared important news: starting November 1, a new competition will launch — one that’s sure to attract attention not only from current affiliates but from the entire industry. The event will focus specifically on Egypt and is open to affiliates of all levels working on a RevShare model, both those already active in the market and those preparing to enter.

These prizes highlight the value of strong affiliate performance and recognize those achieving the highest standards. Everything is transparent: clear rules, high standards, and a well-deserved reward for those who don’t settle for halfway.

Details will be revealed soon. However, one thing is clear: if you’ve been planning to enter the Egyptian market, there may not be a better opportunity. Autumn is the perfect time — strong news hooks, active local audiences, established payment infrastructure, and growing brand trust. Follow MelBet Partners & Affiliates on social media to stay up to date with all the latest news.