West End venue to undergo major retrofit

Genting UK to open new casino and leisure destination at London’s Trocadero in October 2026

London Trocadero
2025-09-16
Reading time 1:30 min

Genting UK has unveiled plans to redevelop part of the landmark London Trocadero into a new casino and leisure complex, bringing fresh life to one of the West End’s most recognizable buildings. The project, scheduled to open in October 2026, will convert about 37,000 square feet of currently unused space into a casino, restaurants, and bars.

The Trocadero, a Grade II-listed property on Coventry Street, has long been a fixture of London’s entertainment scene. First opened in 1896 as a grand restaurant, it later became a cinema, amusement arcade, and shopping center. In the 1990s it famously hosted SegaWorld, a vast indoor theme park and arcade that drew international visitors.

The redevelopment will center on a casino spread across parts of the basement, ground, and first floors. The gaming floor is expected to measure up to 16,000 square feet, with the basement also housing staff areas and back-of-house facilities.

Genting has proposed 24-hour operations for the venue, positioning it alongside nearby competitors such as The Hippodrome, Empire Casino Leicester Square, and Horizons Casinos, effectively creating what developers describe as a “London Strip” of casinos. Genting already operates 28 venues across the UK, including four in Mayfair.

Food and beverage offerings will be a prominent feature. A ground-floor restaurant will open onto Coventry Street, while the first floor will host a more formal dining space capable of working both independently and as part of the casino experience. Additional facilities in the basement are planned to cater to casino guests, with the goal of creating a multi-level hospitality destination.

The project is designed as a sustainable retrofit rather than a wholesale rebuild. Genting intends to preserve the Trocadero’s architectural façades and historic features while modernizing its interior for contemporary use. Planned upgrades include new shopfronts, improved signage, and enhancements to the surrounding public realm, to be delivered in partnership with the property’s owner.

A key focus of the proposal is operational responsibility. The casino will feature 24/7 CCTV monitoring, dedicated door staff, and a detailed management plan to safeguard visitors and the local community. The venue will target customers aged 25 and above, with an emphasis on inclusive and diverse patronage.

Genting projects the creation of up to 350 hospitality jobs, along with training and career progression opportunities, particularly for young people entering the industry. 

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