Boomerang Partners brings “Boomerang Arena” concept and memorabilia raffle to SBC Summit Lisbon

Boomerang Partners will take part in the SBC Summit Lisbon from September 16 to 18, inviting attendees to visit booth F1 for product demonstrations, networking, and interactive activities.

The company will also hold a raffle featuring signed memorabilia from well-known athletes.

The booth will follow a “Boomerang Arena” design concept, centered on the company’s sports partnerships and affiliate growth. In 2024, Boomerang reported a fivefold increase in its online sports betting segment and a 194% year-over-year rise in sports traffic. The company is also the Official Regional Partner of AC Milan.

The booth will feature a photo zone and a gallery of sports memorabilia. Visitors who take photos at the booth on September 16 or 17 before 4 p.m., and share them on Instagram or LinkedIn tagging @boomerang.partners, will be eligible for the raffle.

Winners will be announced on September 17 at 4 p.m. at booth F1 and on Boomerang’s social media accounts. On September 18, the selected winner will return to claim one of the following items:

• Rafael Nadal signed Babolat racket, framed (Wimbledon Champion 2008)
• Cristiano Ronaldo signed football, framed (five-time Champions League winner)
• Tyson Fury signed glove, framed (heavyweight boxing titleholder)
• Fernando Alonso signed Aston Martin 2023 1:2 mini helmet (two-time Formula One World Drivers’ Champion)

Boomerang Partners has expanded its operations across over 40 markets with a portfolio of more than 18 brands focused on affiliate and entertainment services. The company launched six new products in 2024, which it said contributed to a nearly 1.5x increase in product users.

Also in 2024, Boomerang introduced the Golden Boomerang Awards, a global competition for affiliate teams. The second season of the tournament, held in 2025, drew participation from more than 400 teams. The company offers products that include personalized bonuses and round-the-clock multilingual support.