Golden Boomerang Awards 2025 gathers 400+ partner teams worldwide in San Siro

Boomerang Partners successfully hosted the Golden Boomerang Awards 2025 ceremony at the San Siro Stadium in Milan, Italy. Over 400 partner teams worldwide participated in this partner tournament, "which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance," according to a press release.

The awards ceremony was attended by Andrea Pirlo, AC Milan Legend and football icon. He congratulated the winners and presented the awards on stage, "adding prestige and unforgettable energy to the evening," the organizers noted.

Andrea Pirlo commented: "It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out."

11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard. 

The owner of Kajino Media said: "Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!"

The event featured a "VIP experience" with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants.  

The awards ceremony was accompanied by a show staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. "Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food," the organizers detailed.

One of the highlights was a charity auction featuring unique prizes:

• Commemorative watch celebrating the club’s 2003/2004 season victory
• Custom-designed ball with Andrea Pirlo’s autograph
• Exclusive Pirlo lot - premium wine
• T-shirt signed by the team forward, Rafael Leão

All proceeds, totaling 8,000 EUR, were donated to Fondazione Milan to support youth sports development

Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan, said: "Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, allowing them to play sports in safe and high-quality project spaces."

"The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry," the organizers concluded.