Boomerang Partners to unveil Boomerang Arena at SBC Summit

As an official exhibitor, Boomerang Partners will present its signature booth concept, the Boomerang Arena, a "dynamic, immersive space" where "creativity meets performance".

Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases and engagements designed to spark conversation and collaboration.. Additionally, on the second day of the summit, there will be two performances featuring actors, starting at 4:00pm.

Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later. Boomerang Partners will also present its new affiliate tournament, the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.

From 1 September to 31 October, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw. The winner will earn, guaranteed entry into the Golden Boomerang Awards 2026 and 2x AC Milan Experience, including flights, accommodation and matchday access

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasise our confident sports course."

"We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”