Boomerang Partners celebrates four years with rising affiliate engagement and industry recognition

Boomerang Partners, an affiliate marketing agency for the iGaming and betting sector, is marking its fourth year of operations with expanded partnerships, increased affiliate activity, and industry recognition.

Since its launch, the company has added more than 18 brands to its portfolio and now operates in over 40 jurisdictions under local regulations. Its affiliate network has grown to more than 3,000 partners, with the figure rising 120% between 2024 and 2025.

During the same period, Boomerang reported a fivefold increase in online sports betting activity, double the volume in online gambling, a 194% year-over-year increase in sports traffic, an 86% retention rate among activated sports affiliates, and 1.5 times growth in active users.

AC Milan partnership and affiliate ecosystem

In summer 2025, Boomerang marked the first anniversary of its regional partnership with AC Milan. The collaboration delivered more than 300 media mentions globally and contributed to over 15% growth in organic branded search. Within its affiliate network, the company recorded a 194% increase in sports traffic, an 81% rise in audience interest in sports content, and a 23% increase in brand loyalty.

Former AC Milan players Andrea Pirlo, Serginho, and Massimo Ambrosini supported the company’s activities and events during the year.

Golden Boomerang awards and league

Boomerang launched the Golden Boomerang Awards in 2024, an affiliate traffic competition that drew 226 teams in its first year. The second season, which ran from February to May 2025, saw participation expand to more than 400 teams. The awards ceremony was hosted at San Siro Stadium in Milan, with winners named across 11 categories.

This September, the company will introduce the Golden Boomerang League, which will run through October 31, 2025. Participants generating at least 20 first-time sports deposits on brands within the portfolio will qualify for the final prize draw. The prize includes entry into the 2026 Golden Boomerang Awards and an AC Milan experience package covering travel, lodging, and attendance at a home match.

Boomerang has participated in more than 20 conferences worldwide in the last four years, including iGB, SiGMA, and SBC events. The company uses these forums to present collaboration opportunities, organize prize draws, and engage with attendees through its exhibition stands.

Awards and industry recognition

Since 2022, Boomerang has received multiple industry honors. These include:

• Commission Offer of the Year at the AffPapa iGaming Awards 2022
• Casino of the Year at the SiGMA Balkans/CIS Awards 2023
• The Best PPC Affiliate at the SiGMA Europe Awards 2023
• Marketing of the Year at the AffPapa iGaming Awards 2024
• Rising Star in Sports Betting (Operator) at the SBC Awards 2024
• Best Player Engagement at the SiGMA Europe Awards 2024

In 2025, it was named Unique Gaming Company of the Year at the International Gaming Awards, while affiliate team lead Kristina Shkredova received the Best Affiliate Manager recognition from AskGamblers.

The company’s YouTube channels also surpassed 100,000 subscribers in 2025, each receiving the platform’s Silver Play Button.  This fall, Boomerang is a finalist for nine categories at the SBC Awards and SBC Affiliate Leaders Awards 2025, and has been shortlisted for two categories at the EGR Operator Awards 2025.

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image.

“The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”

Looking ahead, Boomerang plans to expand its project portfolio by the end of 2025, maintain its presence at SBC, SiGMA, and other leading events, and continue developing its position in sports affiliate programs.

Join the company’s affiliate partners here.